Social Media Management

Most social media managers don't understand how firefighters think, how departments make decisions, or what earns trust in the fire service world. I do — because I've spent 13 years living on both sides of it: as a fire apparatus sales rep managing social media for two large regional dealerships, and as the strategist behind my own volunteer department's recruitment efforts, which consistently outperform surrounding departments in application rates.

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That experience shapes everything I offer — whether you're a vendor trying to reach firefighters, an agency trying to recruit them, or a business in any industry looking for social media managed with real strategy behind it.